Wednesday, March 14, 2012

Transitioning ads.youtube.com to AdWords for video

As you may have seen in your ads.youtube.com account, on April 12th, 2012, we will say a fond farewell to ads.youtube.com as we retire this interface. We’ve listened to your feedback and learned a lot about what video advertisers need to be successful with our tools. In an effort to give you more control over your ads, we’ve created AdWords for video (beta). This new tool streamlines the process of creating a campaign, has access to more ad formats and ad inventory, and gives you powerful tools to understand and improve the performance of your video ads.

 All accounts have now been transitioned to AdWords for video. 

 To manage your account or create a new one, login at adwords.google.com/video. All ads.youtube promotions can still be found in the AdWords interface (adwords.google.com) and any advertiser can create a new video campaign by logging in at adwords.google.com/video

What’s happening to Promoted Videos?
This awesome YouTube video format isn't going anywhere - it's just joining the TrueView family of video ad formats with a fresh look.

  • Promotions alongside YouTube search results are now known as TrueView in-search.
  • Promotions alongside YouTube videos and content on the Google Display Network are now known as TrueView in-display.

For more information about AdWords for video (beta), including a step-by-step setup guide, visit the AdWords for video website or or the AdWords Help Center.

Posted by Lane Shackleton, Product Manager, YouTube recently watched ‘The North Face: The Denali Experiment Teaser’
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15 comments:

  1. "You can also import your existing YouTube Promoted Videos ads into AdWords for video (beta) by following the instructions here."

    When I click on "here" there are no instructions to migrate my old campaigns to the no format. There is only a general information page about the new format, but that's it. I wasn't able to find out, how to migrate old video capaigns. I'm quite confused... :-(

    ReplyDelete

  2. You can import your Promoted Videos ads to AdWords for video by navigating to adwords.google.com/video/migration. You will be asked to login by using the email associated with your YouTube account. After you login, you should see details on how to import your ads.

    If you prefer not to migrate your campaign, you can view your ads in AdWords at adwords.google.com.

    Full details can be found here - https://support.google.com/youtube/bin/answer.py?hl=en&answer=1728906.

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